Privacy Policy

1. Introduction

Associate (Global) Pty Ltd (ACN 58 616 451 720) ("Topicer", "we", "us", or "our") operates the Topicer Insights Preview demonstration tool ("Service").

This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our Service. It applies to all users globally and is designed to comply with the General Data Protection Regulation (GDPR) and other applicable data protection laws.

Your Privacy Matters: We are committed to protecting your personal data and respecting your privacy rights. This policy is transparent about what data we collect, why we collect it, and how you can control your information.

2. Data Controller

For the purposes of GDPR and other data protection laws, the data controller is:

3. Information We Collect

3.1 Information You Provide

When you submit your business details through our preview tool, we collect:

• Business Name: Your company or organization name
• Contact Name: Your name or the primary contact person
• Email Address: Business email for communications and analysis delivery
• Domain Name: Your business website URL for analysis purposes
• Industry Category: Your business sector (e.g., Healthcare, Technology, Retail)
• Optional Information: Any additional details you choose to provide

3.2 Automatically Collected Information

When you access our Service, we automatically collect:

• Usage Data: Pages visited, features used, time spent, interaction patterns
• Device Information: Browser type, device type, operating system, screen resolution
• Technical Data: IP address, geographic location (country/city level), timestamp
• Cookie Data: Preferences, session identifiers, analytics data (see Cookie Policy below)
• Performance Data: Page load times, errors, system diagnostics

3.3 Analysis Data

During the demonstration analysis, we generate:

• Domain Analysis Results: ML-generated insights based on your domain
• Industry Insights: Pattern-based forecasting for your business sector
• Authority Scores: Calculated metrics for demonstration purposes
• Topic Predictions: ML-driven topic clusters and recommendations

4. How We Use Your Information

We use your personal data for the following purposes, with corresponding legal bases under GDPR:

5. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your experience. You can manage cookie preferences through our cookie consent banner that appears on your first visit.

5.1 Types of Cookies We Use

Most browsers allow you to control cookies through settings. However, disabling cookies may affect Service functionality.

6. Data Sharing and Disclosure

We do not sell your personal data to third parties.

We may share your information with:

7. Data Retention

We retain your personal data only as long as necessary for the purposes outlined in this policy:

• Active Leads: Retained for 24 months or until you request deletion
• Converted Customers: Retained according to customer agreement terms
• Marketing Data: Retained until you opt-out or request deletion
• Analytics Data: Aggregated and anonymized after 12 months
• Legal Requirements: May be retained longer if required by law

After the retention period, we will securely delete or anonymize your data unless legal obligations require longer retention.

8. Data Security

We implement appropriate technical and organizational measures to protect your personal data against unauthorized access, alteration, disclosure, or destruction:

• Encryption: SSL/TLS encryption for data in transit
• Access Controls: Strict authentication and authorization mechanisms
• Infrastructure Security: Secure cloud hosting with regular security audits
• Monitoring: Continuous monitoring for security threats and anomalies
• Data Minimization: Collect only necessary data for stated purposes
• Staff Training: Regular security and privacy training for our team
• Incident Response: Procedures to detect and respond to data breaches

Important: While we strive to protect your data, no method of transmission over the Internet or electronic storage is 100% secure. We cannot guarantee absolute security.

9. International Data Transfers

Your data may be transferred to and processed in countries other than your country of residence. These countries may have different data protection laws.

When we transfer data internationally, we ensure appropriate safeguards are in place, including:

• Standard Contractual Clauses approved by the European Commission
• Adequacy decisions recognizing equivalent data protection
• Certification schemes and codes of conduct
• Binding Corporate Rules for internal transfers

10. Your Rights Under GDPR

If you are located in the European Economic Area (EEA), you have the following rights regarding your personal data:

11. Children's Privacy

Our Service is not intended for individuals under the age of 16. We do not knowingly collect personal data from children under 16.

If you are a parent or guardian and believe your child has provided us with personal data, please contact us immediately. We will take steps to remove such information from our systems.

12. Third-Party Links

Our Service may contain links to third-party websites or services that are not operated by us. We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party sites.

We strongly advise you to review the privacy policy of every site you visit. This Privacy Policy applies only to information collected by our Service.

13. Changes to This Privacy Policy

We may update our Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors.

We will notify you of any material changes by:

• Sending an email to the address you provided
• Posting a prominent notice on our Service
• Updating the "Last Updated" date at the top of this policy

We encourage you to review this Privacy Policy periodically. Your continued use of the Service after changes are posted constitutes acceptance of the updated policy.

14. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

15. Supervisory Authority

If you are located in the EEA and believe we have not adequately addressed your concerns, you have the right to lodge a complaint with your local data protection supervisory authority.

You can find your local authority through the European Data Protection Board.